How Low Will Newspapers' Ad Revenues Go?

When Arthur Sulzberger Jr. refused to talk to his own reporter about the financial condition of the New York Times Co., it was the latest sign of an industry in deep trouble.

After all, the Times is not only the nation's top-selling metropolitan daily but also boasts the top newspaper Web site, averaging 19.5 million unique visitors each month. Its struggles have sparked a passionate debate about how to wring more cash from the online world where the Times, like most newspapers, gives away its wares for free....more