Sunday, March 1, 2009

Simon Norfolk Talks about the future

So my predictions for the future? More "name" photographers will be cashing in their reputations to teach "masterclasses" to wealthy orthodontists.

So-called "principled" photographers will be cozying up to Russian oligarchs and third-world billionaires. None of us will be saying "no" to wedding photography or lucrative teaching posts which sell to young students the rarely-realized dream that they’ll one day have jobs as photographers.

My advice? Get re-skilled. Keep your photographic aspirations but try to get a trade like film editing, web-design or accounting.

Soon we’ll all be amateur photographers with real money-making jobs on the side that we don’t tell our colleagues about. We need to get over the snobbery attached to that.

And we have to be tougher in our demands. Magazines online will be built by re-skilled photography lovers around business plans that don’t include paying wages to the photographers they ask to write.

They pay salaries to each other, they pay the man who comes to fix the photocopier, but the "name" photographers they ask to contribute six hundred words get nothing. With business models like that, how can we survive?" ...more

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